Next-Gen Market Mix Modelling
Advanced machine-learning models that quantify the incremental impact of marketing spend and help maximize return on advertising spend.
Paul's Techno CraftsTechnical craftsmanshipRequest for proposal ↗03 / Decision systems
Advanced Predictive Analytics
Statistical rigor and machine learning that move business decisions from reactive reporting to proactive foresight.
Capability, connected to context.
PTC combines deep technical expertise with industry best practices. Each engagement is shaped around the organization, users, systems and operational constraints involved.
Customer Churn Prediction
Survival analysis and behavioral modelling that identify at-risk customers early and support targeted retention offers.
Demand Forecasting & Inventory Optimization
Time-series forecasting that incorporates seasonality and weather data to reduce stockouts, excess inventory and waste.
Dynamic Pricing Engines
Reinforcement-learning approaches that adjust prices using real-time demand signals and competitor movement.
Predictive Lead Scoring
Lead ranking by conversion probability using historical data to improve sales focus, close rates and efficiency.